Services
My Values
Purpose-Driven Design
Every design shouldn't only be pretty, it should make people's lives easier and help them with their tasks. Intentional, meaningful solutions create stronger connections and inspire real change.
Continuous Learning
The world is constantly evolving, and so am I. I believe in lifelong learning—adapting, growing, and improving my skills to better serve meaningful causes and innovative projects.
Simplicity and Clarity
Great design simplifies complexity. I translate ideas into clear solutions that are easy to use and promote understanding—because clarity drives trust and engagement.
Collaboration and Trust
True progress happens when diverse voices come together openly and honestly. I value candor, respect, and teamwork, always seeking to build environments where ideas flow freely and everyone’s input is valued.
Respect for the Environment
I am committed to supporting sustainability and regenerative practices that preserve our planet for future generations, in my professional work and in my private life too.
Optimism and Possibility
I believe in the power of positive change. By focusing on solutions rather than problems, I harness creativity and innovation to help build a more inclusive, sustainable future.
Some projects I'm proud of
Education Tech: Learning System at the Natural History Museum
I led a 5 people team and was in charge of the UX design of an interactive classroom system to help kids learn about nature, with simple controls for guides. This project has reached over 6,000 students annually, inspiring future stewards of the planet through innovative tech.
UX Design lead
Copywritter website
I designed and developed a website for a copywritter, author and speaker. The new site allowed my client to land 30% more contracts compared with the previous year.
UI Designer - WordPress Development
Real state association new website
I designed and developed a website for the Toronto Chapter of NAIOP. The simplified and clean website helped increase new membership requests by 10% and improved the members satisfaction by clear information architecture.
UI Designer - WordPress Development
Eco-Education Tech:
Learning System at the Natural History Museum
Role
UX Design lead
Skills & tools
Wireframing, Figma
Industry
Education
I led a 5 people team and was in charge of the UX design of an integrated digital system for the La Plata Natural History Museum. I started with wireframes to plan how guides can easily start, manage, and end activities on a tablet or PC. I designed a control app that consolidates all buttons and options into a single, clear space, making it easy to use. I also designed activities like 3D videos, puzzles, and trivia, making them easy to launch and switch between during the visit.
Addressing Interactive Classroom Challenges
The setup worked smoothly during live tests, helping guides run engaging activities without confusion. I improved the layout so they could stop, start, or switch activities on the spot, and added a feature to turn off screens when needed to keep students focused. The system reduced distractions and made classroom interactions more lively and focused.
Inspiring a new sustainability leaders generation
The new system made museum visits more efficient. Teachers and guides could cover more content in less time, making learning fun and meaningful. It also encouraged digital, eco-friendly content—saving paper and resources—while creating a smarter way to inspire 6,000 kids/year to learn more about our planet.
About
Using my skills to design a better world
Hey there! I’m Celeste Agüero, a UX/UI designer with 15+ years of experience shaping intuitive websites and brand systems for different industries. I craft user-friendly digital experiences that inspire trust and make a real difference.
Committed to working with purpose, I thrive in collaborative, honest environments where innovation and impact take center stage. Let’s create solutions that help build a better future today.
My Skills
User-Centered Design & Research
Create user personas and journey maps Gather and analyzing user feedback
Design
& Prototyping
Wireframes and prototypes
Build and maintain design systems
UX Strategy & Leadership
Develop design strategy aligned with business goals
Visual & Interaction Design
Design engaging, intuitive and accessible interfaces.
Collaboration & Communication
Explain design decisions clearly to stakeholders and work with product managers, developers, and marketers
Analytical & Problem Solving
Use data and analytics for design decisions
Prioritize features based on user needs and organization impact
What People Say About Me
Celeste is the best! She is so easy to work with, and always completes the job above and well beyond expectations! Can’t wait for our next project!
Cheryl Borenstein, Creative Director at Scoop Design Toronto
My Skills
User-Centered Design & Research
Create user personas and journey maps Gather and analyzing user feedback
Design
& Prototyping
Wireframes and prototypes
Build and maintain design systems
UX Strategy & Leadership
Develop design strategy aligned with business goals
Visual & Interaction Design
Design engaging, intuitive and accessible interfaces.
Collaboration & Communication
Explain design decisions clearly to stakeholders and work with product managers, developers, and marketers
Analytical & Problem Solving
Use data and analytics for design decisions
Prioritize features based on user needs and organization impact
Copyright © 2026 Celeste Agüero